Clear numbers, every week,
without the accountant silence.
Most owners get their books once a year and guesswork the other 364 days. FinThinkers reads your numbers, tells you the story they’re telling, and gives you one clear action. Simple language. From the team that builds DeFogger, with a real person you can talk to.
Too busy to ignore your numbers.
Too lean for a CFO.
Records the past. Tells you nothing about what to do next. Goes quiet after filing season.
A clarity layer, from the team that builds DeFogger. Someone who reads your numbers weekly and tells you, in plain words, what they mean and what to do.
Real guidance, but priced for $5M+ companies. Out of reach for an owner running the whole thing themselves.
The Clarity Audit
One deep read of where your business truly stands. Real profit after every cost, your actual cash position, your margins, your biggest risk, and your biggest opportunity. You get a jargon-free report and a walkthrough call, not a spreadsheet you’ll never open.
For example, if you run a Shopify or e-commerce store, that means your true margin after COGS, fees and payouts, plus which products and customers actually make you money. Run a different kind of business? The same clarity applies. We’ll read whatever numbers you have.
Fair pricing for your region. Not currency-converted.
- Deep read of profit, cash and margins
- Your biggest risk and biggest opportunity, named
- Plain language report, no jargon
- Walkthrough call to talk it through
The audit pays for itself. Join any monthly plan after your audit and the full fee is credited to your first month. You only carry the cost if you just want the one-time read of where you stand.
Our promise. The audit delivers a complete written read of your numbers, your true profit, real margin, cash position and 90-day direction, your biggest risk and biggest opportunity, plus a walkthrough call. If we don’t deliver that, you don’t pay.
Book a call to startBuilt around what you actually need.
Clean Bookkeeping
Accurate, current books so every number after this one is trustworthy. For owners who are behind, doing it themselves and unsure, or who just want it off their plate. Each month you get a short plain-English summary of how the month actually went.
Weekly Clarity Signal
One short message a week that keeps you on top of your money, with zero finance knowledge needed. Where your cash stands, what needs your attention this week, and what to do about it’s usually one thing, sometimes more. It’s the thing that means you’re never surprised by your own bank balance again. It comes built into our Clarity and Partner plans.
Financial Advisory
For ambitious owners ready to improve profit and make bigger calls with real numbers behind them, not just record the past. A monthly deep-dive on profit, margins, pricing and cash forecast, plus a finance brain on call between sessions. CFO-level thinking, built for where your business is now, so you can make the decisions that get it to the next stage.
This is what clarity looks like.
No reports you don’t have time to read. Just clear answers, in the format you already use.
Cash on hand today: £8,420. That’s down £1,150 on last Monday, which is normal, your stock reorder cleared Thursday.
One real page from our review of a real business. Shared with the owner’s permission, anonymised.
The depth behind the decisions.
This is the actual work, not a mock-up. A clear read of where the money is really going, what’s working, what’s leaking, and exactly what to do about it, written for an owner, not an accountant. It’s the same depth behind the way we think about your numbers. The Advisory tier delivers this kind of thinking every month.
From “no idea” to clarity in three steps.
A free 20-minute call
We look at your situation and name the one thing most worth your attention right now. No pitch, no obligation. You’ll leave with a clearer head than you came in with.
The Clarity Audit
One deep read of your real numbers, delivered as a jargon-free report and walkthrough. This is where we prove the shape of the problem with your actual data.
Ongoing clarity
Pick the plan that fits, from a weekly signal to full advisory. Set up takes a read-only bank feed and one kickoff call. Then it just runs.
Try DeFogger now, on your phone.
DeFogger is our software for businesses that buy and sell every day. Sales, stock, cash and customer accounts in one place. At the end of every day, you know what you made, what you hold, and who owes you.
- Open the demo. A working practice business opens straight away. No sign-up, nothing to install.
- Run it for a day. Make a sale, give something on credit, count the drawer.
- Close the day. See what you made, where the cash is, and who owes you.
Honest starting prices. No surprises.
Bookkeeping scales with how many transactions you run, so our service plans start from these anchors. We lock your exact number together on the call once we’ve seen your business.
Fair pricing for your region. Not currency-converted.
- Clean Bookkeeping, done for you
- Your Weekly Clarity Signal, by WhatsApp or email
- clear monthly summary
- Tax-ready records
- We connect your accounts on the back end to deliver it
- Everything in Clarity
- Monthly profit & margin deep-dive
- Pricing & cash forecast
- Product & customer profitability
- Ask before any big decision
DeFogger
Our software for businesses that buy and sell every day. Sales, stock, cash and customer accounts in one place. Works in your phone’s browser. Nothing to install.
Every plan starts with the free clarity call, so you only ever pay once you know exactly what you’re getting and what it costs. Final pricing is locked together on that call, never sprung on you later.
Still have questions? Read our FAQ.
What is FinThinkers?
FinThinkers gives small business financial clarity: plain-English help understanding your cash, profit, and margins, without waiting for an accountant once a year. It’s built for small and micro business owners who want to know where their money stands and what to do next.
Instead of leaving you to figure out the numbers alone, you get a real person reading them each week and telling you the one thing that matters, plus clean bookkeeping and CFO-level advisory when you need it. Prefer to watch your cash yourself? DeFogger, our software, lets you do that too. The result is simple: small business financial clarity you can act on, at a price built for an owner, not a finance department.
Frequently asked questions
Do you replace my accountant?
How much does it cost?
What is the Weekly Clarity Signal?
Do I need to be a Shopify or e-commerce business?
What is DeFogger?
How do we get started?
See your numbers clearly.
Start with a free 20-minute call. We’ll look at one real problem in your business and you’ll walk away with something useful, whether or not we ever work together.